Friday, 23 January 2015

Let It Go.

(Photo credit to Google images)

Okay. So I think it's safe to say that Frozen and 'Let It Go' are the two most over commercialized and over marketed *things* at present and of the last year or so.

I remember going to see Frozen at the cinemas a short while after it was released. I hadn't seen any movies in months because they were just too expensive or nothing appealed to me.

Before going, I did some research into what was showing and read up about it. The premise kind of made sense, but I figured it was a movie aimed at kids so it'd be entertaining, fun and not that hard to follow.

I liked the humor of it first and foremost. The characters were appealing and kinda relatable, so I let myself be taken in by what I was watching.

When the probably now infamous scene where Idina Menzel's voice starts singing the opening lines, as Elsa creates her ice castle and changes herself into that stunning blue dress which I'd love to get a copy of, I was wrapped up in the words she sang and how powerful they were to me. I was Elsa.

The part in the song that hit me the most was where she belts out "Here I stand, and here I'll stay" in an almost diva-ish manner. It commands attention and says 'I'm strong and will never be put down again!'. Plus her facial expressions at the end where she declares "the cold never bothered me anyway" are kind of like a silent challenge, 'I'm not scared anymore, just try me'.

After the movie finished I felt 'pitch-slapped' by the song and Idina's voice. The movie itself was good, but that song was beyond amazing!

Like I'm sure many people did, I went home and listened to it on repeat until I couldn't stand it anymore. The more I listened, the more I found myself relating to it.

"Don't let them in, don't let them see, be the good girl you always have to be."

"It's funny how some distance makes everything seem small, and the fears that once controlled me can't get to me at all! It's time to see what I can do, to test the limits and break through, no right, no wrong, no rules for me, I'm free!".

It's a whole new age of empowerment at what I'd say is it's very best, albeit INCREDIBLY overdone. I guess that's just marketers exploiting the crap out of something that is already so ridiculously popular it almost redefines the word.

The over commercialisation and over marketing of it has made me, and I'm sure very many other people, namely parents, agree, grow increasingly tiresome of it. The song is played nearly everywhere you go, every second item you see regardless of what industry the product is located in, has one of the characters faces on it or something pertaining to the phenomenon it has become.

I used to love the song for what it personally meant to me, but now I can hardly stand it. I hate when that happens!

I'd love to get an Elsa dress just for fun and because I still think it's a stunning dress, but am still deterred by the popularity of it. I know I shouldn't let other people influence my purchasing decisions when it's more personal for me, but it's kind of hard not to.

Sometimes you just need to let it go.

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